SVHN for real estate agents
Your farm, planned for you.
SVHN reads the public data on every home in your market - build years, how often owners move, how long they've stayed, what inspectors flag - and hands you a strategy and the co-branded materials to run it. Your name, your photo, your license. Free.
- Which ZIP to farm, and why
- What to say there, from the data
- Postcards, posts, flyers and reports made for you
- A 90-day plan you can actually keep
Your strategy for 95125
Older-homes farm
San Jose12,702 owner homes, about 520 owner moves a year (4.1%), 29% owners there since before 2000, typical home built 1965, an estimated $22M a year in commissions.
Lead with this
71% of homes here were built before 1980. Lead with inspection readiness: electrical panel sized for today's loads and earthquake bolting on raised foundations - the items that renegotiate deals.
Home-report postcard
"What inspectors flag in your neighborhood" is the most-kept postcard for older homes.
Farm Kit → print the 6x9 (EDDM-ready) for every door in the ZIP.
Seller Readiness check
In older homes the inspection is the scary part; the readiness check shows owners what's coming and puts you first in line.
Farm Kit → set the postcard QR to the readiness check; homeowners who share their results come to you.
Timely home alert to your farm and past clients
Older roofs, drains and furnaces make timely checklists genuinely useful - this month: gutters and drains before storms.
When Storm Tracker shows a storm, heat or fire-weather alert, share its checklist with your name; otherwise send the month's seasonal checklist from Promote.
Your name on the ZIP home report
Every touch above links to the ZIP report with your name at the top - that's where homeowners raise their hand.
Share your co-branded report link in texts, email and your bio.
The data behind it
How SVHN decided this for 95125Show the data
The data, ranked against all 160 ZIPs SVHN covers
Bar = how this ZIP ranks (right is higher). The tick marks the median ZIP.
Owner moves per year
4.1%
Median ZIP 4% · higher than 51% of ZIPs
About average sales activity.
Owners there since before 2000
29%
Median ZIP 28% · higher than 52% of ZIPs
A mix of long-time and newer owners.
Homes built before 1980
71%
Median ZIP 58% · higher than 72% of ZIPs
Older housing stock - inspection items will come up in every sale.
Homes built 2000 or later
16%
Median ZIP 16% · higher than 46% of ZIPs
Some newer homes.
Owner-occupied
61%
Median ZIP 62% · higher than 47% of ZIPs
Typical owner share.
Median home value
$1.7M
Median ZIP $999k · higher than 80% of ZIPs
Higher-value homes - each listing is worth more.
Homes heated with gas
61%
Median ZIP 61% · higher than 48% of ZIPs
Typical heating mix.
Why this strategy
A ZIP gets the type of its strongest signal that stands out (top 30% of all ZIPs). None stand out → Steady farm.
- Homes built before 1980 in the top 30% (71%, rank 72) - strongest, sets the strategy
- Owners since before 2000 in the top 30% of ZIPs (29%, rank 52)
- Owner moves per year in the top 30% (4.1%, rank 51)
- Homes built since 2000 in the top 30% (16%, rank 46)
- Homes heated with gas in the top 30% (61%, rank 48)
When today's owners moved in
Owner households in 95125. Long bars at the bottom = long-time owners.
- 2023 or later3%
- 2020-202212%
- 2010-201935%
- 2000-200922%
- 1990s13%
- 1989 or earlier16%
When the homes were built
All homes in 95125. This drives what inspectors flag and what's due.
- 1939 or earlier13%
- 1940s9%
- 1950s20%
- 1960s17%
- 1970s12%
- 1980s7%
- 1990s6%
- 2000s11%
- 2010s4%
- 2020 or later1%
| Best farms here | Owner homes | Moves/yr | Since <2000 | Pre-1980 | Pool/yr (est.) | Type |
|---|---|---|---|---|---|---|
| 12,702 | ~520 | 29% | 71% | $22M | Older-homes farm | |
| 12,460 | ~442 | 33% | 87% | $18M | Older-homes farm | |
| 11,276 | ~366 | 36% | 67% | $18M+ | Electrification farm |
Every ZIP in this city, by strategy
Source: U.S. Census American Community Survey 2020-2024 5-year estimates by ZIP. "Owner moves per year" = owner households that moved in 2020-2022 ÷ 3 ÷ owner homes - a Census-based turnover estimate (MLS turnover counts every sale, so it usually reads a bit higher).
Your co-marketing kit
Made from that strategy - with your name on it
These are live samples for 95125, built from the same data. Type your name above to see it on them.
Why it works: Value-first mail homeowners keep: it's about their house, with your face and number on it. The QR opens your co-branded report, so you can see who engaged.
Template picked for this strategy: What buyers will ask about. In the Farm Kit you can switch among 7 templates, change colors, edit every line and add your own photo.
front
San Jose · 95125 home report
Homes in 95125: what buyers will ask about
The typical home here was built in 1965. Here's what that means if you're fixing up, upgrading or thinking about selling.
- Electrical panel sized for today's loads
- Earthquake bolting on raised foundations
- Lead-safe rules for pre-1978 paint
Your Name
Real Estate Agent · Your Brokerage
DRE #00000000 · (408) 555-0100
Powered by
SVHN Home Network
back
Free · no sign-up
Your 95125 home report
- • Typical home built 1965 · 71% before 1980
- • What homes like yours usually need, and why
- • San Jose rebates (4 programs) and permit rules
- • Trusted local pros when you need one
Scan for your free neighborhood home report
or visit svhomenetwork.com/homes/95125
Questions about your home or the market? I'm happy to help.
Your Name
Real Estate Agent · Your Brokerage
DRE #00000000 · (408) 555-0100
Neighborhood figures: U.S. Census ACS 2020-2024 5-year estimates. General information, not an appraisal. Powered by SVHN Home Network. If your home is currently listed, this is not a solicitation.
/ EDDM
INDICIA
Your next 90 days
A plan you can actually keep
November
Introduce yourself with the home report
- Mail the 95125 postcard to the ZIP (or your best 500 doors).
- Post the Nextdoor caption with your report link.
- Add your link page to your Instagram bio.
December
Meet the street
- Host a Block Deal for a furnace tune-up or rodent-proofing before winter.
- Door-knock the street with the flyer - it's an offer, not a pitch.
- Send a Home Kit to every buyer who closes.
January
Stay useful
- Second postcard: what's due this season in the ZIP.
- Timely home alert: a storm, heat or fire-weather checklist when one is forecast - otherwise the seasonal checklist.
- Check who opened and joined from your dashboard, then follow up.
Day to day
What it looks like in a normal week
Listing appointment
Bring the seller's ZIP report and send the listing-prep link; local pros quote the fix-up list with finish-by dates.
In escrow
Inspection report lands: repair quotes with real dates before the contingency deadline, so your client negotiates with numbers.
Closing day
Send the Home Kit from your phone. Seasonal checklists and a home-anniversary note go out from you for years.
Farming hour
Post the month's caption, print the next postcard batch, or start a Block Deal on one street - each takes minutes.
How it works with the platform
And when a homeowner asks SVHN for an agent
They tell us what they need
Buying, selling or both, when they plan to move, price range, whether they're pre-approved and already working with an agent.
One agent at a time
SVHN offers it to one agent who fits the area. You see the details first; nobody else is calling while you decide.
One flat fee if you accept
$150 when you accept - never a share of commission, never tied to a closing. Clients you bring yourself are always free.
Real estate agents work under a California DRE license and their broker. SVHN never pays or takes referral fees or anything tied to a closing.
What agents ask us
Is this a referral fee?
No. Homeowner introductions are a flat fee only when you accept, never a percentage and never tied to a sale. The marketing tools are free.
What's in a Farm Kit?
A 6x9 postcard with your name, photo and DRE number, Nextdoor/Facebook/email captions, and the ZIP's home report with you at the top.
Do homeowners actually keep these?
They're about the homeowner's own house: build years, what inspectors flag there, rebates and permit rules - not a sales pitch.
Where do the numbers come from?
U.S. Census American Community Survey 2020-2024 estimates by ZIP (home ages, owner tenure, moves, values, heating) plus city permit and rebate data. Owner moves and commission pool are planning estimates, clearly labeled.
Is targeting by data allowed?
Yes - the plans target neighborhoods by home facts (age, tenure, value), never by who lives there, which keeps you on the right side of fair housing rules.
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